Chapter 03
The build process: agents shipped inside your stack
Six marketing workflows deployed inside your stack. Each one tied to audit baselines and tracked against launch velocity, signal quality, and pipeline movement.
Full production trace
Campaign brief intake agent
One complete agent path with inputs, policy checks, reviewer gates, and write-back logic visible.
Time
420 hrs/wk
Impact
$8.2M/yr
Control
Audit log
Pulls requests from forms, docs, and Slack channelsAutomated
Campaign manager reviews high-risk or ambiguous requestsReviewer input
Brand and legal edge cases are surfaced first
Checks required fields, claims language, and launch dependenciesAutomated
Routes approved briefs into channel queues with SLA tagsAutomated
Connected to source systems
Human gates only on risk
Final write-back logged
Aggregate outcomes
Time returned
~255K hrs/yr
capacity moved to higher-value work
Operating complexity
9 handoffs -> 1 operating queue
core workflow simplified
Annual value
$30M/yr
modeled from audit baseline
Annual value created
$30MCost reduction
$7M · 23%
Revenue growth
$18M · 60%
Risk mitigation
$5M · 17%
Run-rate value across cost reduction, revenue growth, and risk mitigation.